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Duracell powers explorers, learners and adventurers of all ages.

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Product rating 4.6/5 (40)

Ultra Power Alkaline AA Batteries

Our #1 longest lasting battery with POWERCHECK™*
*Duracell’s longest lasting AA alkaline battery on average across 2015 IEC standard tests

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Product rating 4.6/5 (40)

Ultra Power Alkaline AAA Batteries

Our most advanced batteries* with POWERCHECK™
*Vs Alkaline AAA/C/D cells

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Plus Power AA Batteries

Long-lasting power, guaranteed.

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Technology

Learn how the technology used to create our long-lasting batteries makes us the #1 trusted battery brand.

POWERCHECK™ – Get The Most From Duracell Batteries

Your devices need reliable and lasting energy, so make sure you take full advantage of the power in your…

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How Are Batteries Made?

Alkaline batteries have a long and rich history of powering various everyday devices. Chemical engineering…

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Responsible Battery Use, Care And Disposal

Find out how to get the best out of a Duracell battery and learn how to properly recycle them.

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Hi, we are

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Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.

Learn more Duracell Bunny