One in three alkaline batteries discarded with up to 67% power left inside
July 12, 2016 New research reveals that a staggering one third of alkaline batteries thrown away may still have up to 67 per cent of usable power left inside1! For the first time, Duracell™, in collaboration with Battery Compliance Organisations2 and supported by Energy Saving Trust, has been able to determine the amount of unlocked battery power, putting an actual figure on wastage. Duracell Ultra Power featuring POWERCHECK™, together with Energy Saving Trust is helping consumers understand how to maximise battery power, tap into unused resource and reduce energy wastage in the home by giving their batteries a second life. Unknown to most, some high drain devices such as a digital camera or an MP3 player, may stop working long before its batteries’ power is used up due to a power default switch inside the device, but this doesn’t mean the battery is dead. These batteries often go on to provide long lasting power in low drain devices such as alarm clocks or TV remotes. In fact, a typical digital camera might use only 20 per cent of the energy in its batteries leaving a staggering 66 per cent of battery juice to power up a low drain device such as a kid’s toy3. Duracell Ultra Power is the only battery that offers the unique built-in POWERCHECK™ technology. It’s like having x-ray vision, enabling you to see the energy left inside so you can squeeze out all the power. It’s as simple as pressing the white circles on each side of the battery and the gauge will indicate how much power remains. So next time you’re on holiday and your digital camera flashes to tell you the batteries are dead, it’s time to try out POWERCHECK™ to see how much power is left inside so you can give them a second life in your devices back home. Leigh Tomlinson, Business Leader for Duracell UK & Ireland said: “Duracell batteries are designed to get high performance out of high-drain devices like digital cameras and out of frequently used devices such as MP3 players, remote control toys and video game controllers. The POWERCHECK™ function shows you how much power is left straight away helping maximize power use and reduce wastage.” Energy Saving Trust is supporting Duracell’s bid to get consumers to maximize power use from their batteries. Philip Sellwood, Chief Executive at Energy Saving Trust said: “We can all do our bit to save energy and reduce our carbon footprint and at Energy Saving Trust we welcome this opportunity to encourage consumers to use battery power more efficiently. In partnership with Duracell we have created practical guidance on how this waste of energy can be avoided and how batteries can be used more efficiently in the home.” Watch Duracell’s latest video to demonstrate that a third of alkaline batteries may be thrown away with up to 67% of their power left inside here: http://www.youtube.com/watch?v=JglYXZgP740 To ensure you get the most power and value out of your batteries visit: www.facebook.com/DuracellUK and for energy efficiency tips visit: www.energysavingtrust.org.ukFor further information or high res product images please contact:
Emily Sams Emily.sams@hkstrategies.com 020 7413 3137 Katrina Brady Katrina.brady@hkstrategies.com 020 7413 3160Notes to Editors
What can I power up?| Gadget | Battery Power used | Alternative gadget use | Available Battery power remaining | Hours of battery power |
| Digital camera (high drain device) | 20% | Toy | 66% | Total = 8.18 hrs Digital Camera = 0.7 hrs Toy = 7.48 hrs |
| e.g. Braun M608 Pocket Shaver (mid drain device) | 68% | Gaming controller | 23% | Total = 9.8 hrs Shaver = 4 hrs Gaming Controller = 5.8 hrs |
| Examples of High Drain Devices | Examples of Low Drain Devices |
| • Digital camera • MP3 Player • Wireless computer mouse • Travel shaver | • Torch • Remote control • Toy • Game console controller • Wall clock |
