James Cracknell & Duracell Team Up To Motivate People

MONDAY 1 JULY 2013 - He’s rowed The Atlantic, cycled across The Arctic, ran an ultramarathon across the Sahara Desert (not to mention winning two Olympic Gold Medals) – and now, endurance athlete James Cracknell has teamed up with Duracell, the longest lasting alkaline battery to help inspire and empower people to follow his lead and achieve their own lifelong goals.

July 5, 2016   Today is National Motivation Day, a fantastic excuse to make a start on tackling that bucket list of life’s ‘must do’s’. Duracell’s Power Me campaign is on a mission to power people’s goals from the extreme to the everyday, whether it’s reading War & Peace, learning to play a musical instrument or rowing across an ocean. James, an elite rower, endurance athlete and adventurer, is encouraging people to make a start on achieving their ambitions by visiting the Duracell UK Facebook page where they can share their goals, get support from the Duracell community and for the chance to win a Power Charge incentive from Duracell – depending on the winner’s goal, this could be training, equipment or inspiration from an expert. James says, “I thrive on challenging myself with physical feats of endurance that take me out of my comfort zone, push me beyond my perceived limits and sometimes challenge Mother Nature herself! The immense feeling of pride when you achieve a goal makes the hard work and preparation all worth it. But you can’t do it on your own – getting started and keeping going can be hard. Training experts, preparation, the right kit, friends and a loving, supportive family help power me towards achieving my goals. I hope that by getting involved in Duracell’s Power Me campaign, I can help empower people to take that all important first step on their way towards achieving their personal goals.” Follow James Cracknell on his Power Me journey at Facebook.com/Duracell For further information or high res product images please contact: Emily Sams Emily.sams@hkstrategies.com 020 7413 3137 Katrina Brady Katrina.brady@hkstrategies.com 020 7413 3160

About Duracell Power Me

Duracell Power Me is a platform for people to share their goals and get support from Duracell and its community. Visit Facebook.com/Duracell to find out more about James Cracknell’s Power Me challenge and for exclusive hints and tips from James to inspire you to achieve your goals. Tell us your goals on our partner website Day Zero and once a month you could win a Duracell Power Charge to help power you towards achieving your goals. A Duracell Power Charge reward will be in the form of support to help you achieve your goal – e.g. training, equipment.

About Duracell

Duracell started in humble beginnings in the early 1920s but has since gone on to become the bestselling battery brand in the world.  Duracell’s aim has always been to provide a variety of personal power options for the very best value which are loved by consumers across the world. Duracell is committed to developing a broad range of solutions to keep people powered up longer, not just through batteries, but a range of on the go devices and charging capabilities to suit any situation. As technology enables us to do more than ever before, Duracell’s new line-up makes it possible for people to see, do and experience more through extending the use of the devices, taking them from out-of-power to charged. This streamlined portfolio features a range of Portable Chargers, battery chargers & rechargeable cells and traditional disposable round cell batteries designed to meet all power needs, both at home and on the go, extending the usage of the devices we can’t live without, from smartphones and cameras to music players.

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Everything You Want To Know About Duracell

Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. On average 63 Duracell products are sold every second, and Duracell is the number one brand recommended by the world’s largest manufacturers.

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