The longevity
of a Duracell

You need reliable long lasting power for your devices. Some of your devices are high drain devices (e.g. a digital camera), others need a bit less energy (e.g. a remote control). No matter what kind of device you use, you can trust Duracell to deliver long lasting power.

The long lasting performance of a Duracell battery is possible due to the modern technologies inside the battery. The three primary technologies are: Duralock, POWERCHECK™ and High Density Core. Duralock keeps active materials inside the robust case and prevents leakage. POWERCHECK™ helps control how much power is left inside the battery and therefore enables you to use the battery to the very end. And the High Density Core of Duracell Ultra Power is filled with more active ingredients and, as a result, delivers more energy. All these technologies enables the long lasting power of Duracell batteries.

Long lasting performance for your comfort

Duracell batteries provide long lasting power to make you sure that your everyday devices work properly without unexpected interruptions.


Learn how the technology used to create our long lasting batteries makes us the #1 trusted battery brand.

POWERCHECK™ – Get The Most From Duracell Batteries

Your devices need reliable and lasting energy, so make sure you take full advantage of the power in your…

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How Are Batteries Made?

Alkaline batteries have a long and rich history of powering various everyday devices. Chemical engineering…

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Responsible Battery Use, Care And Disposal

Find out how to get the best out of a Duracell battery and learn how to properly recycle them.

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Lithium Coin Battery Safety

As lithium coin battery ingestion by babies or toddlers is a serious topic, it is important to learn about the…

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Duralock – Fresh Batteries Up To 10 Years

Most batteries slowly lose power over time, even when not in use. But Duralock technology keeps unused…

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High Density Core– The Revolutionary Technology Inside

Duracell Ultra Power Batteries have a High Density Core. This gives the battery a dense and compact structure…

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Recommended Products


Ultra Power Alkaline AA Batteries

Our #1 longest lasting battery with POWERCHECK™*
*Duracell’s longest lasting AA alkaline battery on average across 2015 IEC standard tests


Plus Power AAA Batteries

Long-lasting power, guaranteed.


Plus Power AA Batteries

Long-lasting power, guaranteed.