Duracell Power Safer
The only Lithium Coin battery with bitter taste to prevent ingestion.
watch the videoDid you know that hundreds of Accidents occur every year?
Every year hundreds of lithium coin batteries are accidentally ingested, with more than half being swallowed by children under age 6*. As devices such as remotes, games, and key fobs get smaller, more lithium coin batteries are needed.
Left untreated, an ingested lithium coin battery can get stuck in the oesophagus causing a harmful chemical reaction which can become fatal in as little as two hours. If you believe your child swallowed a battery, visit the emergency room immediately.
*NBIH Biennial Report (Jul 2014 – Jun 2016), Washington DC
How can this be prevented?
Duracell’s latest innovation
New Bitter Coating
technology
Duracell’s latest innovation
New Bitter Coating
technology
The battery has a ring-shaped layer which has a bad taste to discourage swallowing from babies and toddlers. We are using Bitrex®, the bitterest substance in the world commonly used in household products to prevent ingestion. The bitter taste layer on the Duracell cell is non-toxic and completely harmless if consumed. Find out more on bitrex.com.
*Applied on 2032, 2025 and 2016 batteries. Those batteries have a diameter of 20mm, which is similar to the size of a child’s oesophagus. If swallowed, they are linked to major effects vs. smaller batteries.
The battery has a ring-shaped layer which has a bad taste to discourage swallowing from babies and toddlers. We are using Bitrex®, the bitterest substance in the world commonly used in household products to prevent ingestion. The bitter taste layer on the Duracell cell is non-toxic and completely harmless if consumed. Find out more on bitrex.com.
*Applied on 2032, 2025 and 2016 batteries. Those batteries have a diameter of 20mm, which is similar to the size of a child’s oesophagus. If swallowed, they are linked to major effects vs. smaller batteries.
More child safety features than the other leading brands
BABY SECURE TECHNOLOGY
A non-toxic bitter taste ring-shaped layer with Bitrex® applied on the back side of the cell to discourage swallowing from babies and toddlers.
TAMPER-PROOF PACKING
With double blister to avoid accidental opening – can only be opened with scissors.
ON- PACK WARNING
Keep away from the children.
ENGRAVED WARNING
On positive terminal.
SAFETY STICKER
Smart safety sticker: should be removed before inserted into devices and reminds parents to keep coin cells away from children.
How you can help
IDENTIFY DEVICES IN YOUR HOME
Devices, such as key-fobs, remote controls and kitchen scales, are getting smaller and more power hungry. That’s why more and more devices are powered by lithium coins. However, those batteries can be a hazard for small children.
Every year hundreds of children accidentally ingested lithium coin batteries. If swallowed, a lithium coin battery can get lodged in a child’s oesophagus and cause serious harm in as little as two hours.
Follow these 5 steps
F
Find out which devices in your home contain lithium coin batteries (specifically 2032, 2016 and 2025 sizes) and store those devices away and out of reach of children.
I
Inspect the devices for any that don't have screw on compartments and seal them with tape.
R
Remove expired batteries and place them away safely and out of reach of children until you can recycle them properly.
S
Select lithium coin products with safety features that reduce the risk of accidental ingestion, like the Duracell Child Resistant Pack that can be only opened by an adult using a pair of scissors, or the Duracell bitter taste ring-shaped layer that can discourage swallowing form babies and toddlers.
T
Team up with friends and family to spread this information and keep children safe.
Al Jalila Children’s Specialty Hospital and Duracell join hands to raise awareness on risks of accidental ingestion of lithium coin batteries among children Learn More+
Other
Helpful Resources
Looking for more information and additional tips?
If your child swallows a battery, go to the emergency room.
Want to learn about batteries for the B2B market?
If you want to find out more about Procell, the professional brand of the Duracell company, click continue to Procell. If not, click back to Duracell or close this window.
